Greyfield Evolution
Commercial evolution for growth, transition, and integration
We help leadership teams bring clarity to commercial responsibility — and provide senior-level direction when the business demands it.
The problem we solve
As companies grow, integrate, or transition, the way commercial decisions are made often fails to keep pace with the business itself.
Pricing authority stays informal.
Revenue accountability becomes fragmented.
Decision-making concentrates with founders or legacy leaders.
Over time, this misalignment introduces risk to margins, execution, and scale.
We help leadership teams evolve commercial responsibility — deliberately and selectively.
How we work
Clarity first, then direction
We work with companies at moments where clarity matters more than activity.
Our engagements typically fall into two categories:
Creating structural clarity around commercial responsibility
Providing executive-level direction and leadership once that clarity exists
Some clients engage us for clarity alone.
Others ask us to stay and help carry direction forward.
Both are valid outcomes.
Services
Commercial Responsibility Diagnostic
A focused assessment of how commercial ownership, pricing authority, and revenue accountability are structured — including a clear Keep / Fix / Kill determination.
Learn moreStrategic Direction & Leadership
Senior executive partnership to guide commercial strategy, market direction, and leadership execution through growth, transition, or integration.
Learn moreWe believe in working alongside leadership teams — not above them. Our role is to bring clarity, provide direction when needed, and step back when the work is done.
Ready to begin?
Let's discuss how we can help your leadership team evolve commercial responsibility.
Get in touch